YuCheng Kuo

Multi-tiered creator platform

Building a multi-tiered creator platform that seamlessly connects creators with fans through digital content.

Key Impact
B2B2C complex multi-sided product
Consistent design systems for 3 distinct roles
online
Dec, 2024
team
Oen
role
UI/UX Designer
timespan
6 months
category
Product
client
Fansta
Showcase of three interfaces for three differnt types of users: creator, users, and admin
(1) Creator, (2) user, (3) admin → 3 distinct experience
Creator setup products for users to purchase. Admin manages the platform and hosts events.
An interface mockup with iPhone showing application for that user can apply to become a creator and start monetizing their works
Creator application form
Users can submit application to become a creator to monetize works
Two creator panel, first on basic/free plan with a list of plans and their benefits provided by admin, second one is subscribed creator with details and payment method.
Creator subscription plans
Creator can subscribe to plans provided by admin for more functionalities
Three side menu showcasing unified systems for different user type: user, creator, and admin, with their own each functionalities and permissions.
Tiered side menu
User (1), creator (2), admin (3) with one unified visual systems
Creator payment dashboard with quick summary about revenue and trend, visual charts of total revenus, average amount,payment method and common payment amount.
Creator payment dashboard

Context#

Oen provides all-in-one solution for creators to engage with fans using CRM features like product selling, event hosting and memberships management. Fansta is seeking a comprehensive platform to enable content creators monetizing their works.

Fansta needed a platform enabling content creators to monetize their work through subscriptions, digital products, and fan interactions. Oen designed and built the multi-tiered ecosystem for them where creators can manage their content, memberships, and revenue while providing fans with easy access to premium digital content.

Unique challenges#

  • Multi-sided interfaces for 3 distinct roles (users, creators, and admins)
  • 0→1 product design with fresh design system
  • Business model complexity (subscription, digital product, memberships, etc)
  • Design system flexibility
  • Tight timeframe to launch

Platform functions#

Users can browse and purchase creators' works on the platform, or join as member and access premium content. They can also submit applications to become creators for admin to review.

Creator panel offers functionalities to set up product (upload content for digital ones, or configure shipping method for physical ones) and memberships for users. As well as a place to manage orders, track revenue, and subscribe to plans by admins for advanced functionalities.

Admins could setup events and tickets for sell, or open booth and review applications. They also have access to creator management, messaging and operational features. The tiered platform ensure vibrant interaction between creators and their fans, while also provide admin a centralized place to manage and smoothly run the business.

Impacts#

  • Unified design system serving 3 distinct user types with different needs
  • Platform handles subscriptions, digital/physical products, events, and creator-fan interactions
  • Demonstrated ability to design complex B2B2C multi-sided marketplace from scratch
Three interface cards to showcase order and coupon codes management functionalities for creators.
[Creator] Order and coupon codes management
[Creator] Memberships setup (L) and member details (R)
[Creator] Memberships setup (L) and member details (R)
[Creator] Shipping fees (L) and product details setup (R)
[Creator] Shipping fees (L) and product details setup (R)
[Admin] Ticketing (L) and event details (R)
[Admin] Ticketing (L) and event details (R)
[Admin] Attendee lists (L) and attendee details (R)
[Admin] Attendee lists (L) and attendee details (R)
[Admin] Booth hosting setup (L) and application review (R)
[Admin] Booth hosting setup (L) and application review (R)

Team#

YuCheng Kuo (Design)
Hsiyuan Chou, Nyo Fang, Elsa Yeh (Product)
Kelly Pan, Trista Wei, Lobster Yu, Rex Chen (Engineering)
Zion Yu (QA)

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