Context#
Oen provides all-in-one solution for creators to engage with fans using CRM features like product selling, event hosting and memberships management. Fansta is seeking a comprehensive platform to enable content creators monetizing their works.
Fansta needed a platform enabling content creators to monetize their work through subscriptions, digital products, and fan interactions. Oen designed and built the multi-tiered ecosystem for them where creators can manage their content, memberships, and revenue while providing fans with easy access to premium digital content.
Unique challenges#
- Multi-sided interfaces for 3 distinct roles (users, creators, and admins)
- 0→1 product design with fresh design system
- Business model complexity (subscription, digital product, memberships, etc)
- Design system flexibility
- Tight timeframe to launch
Platform functions#
Users can browse and purchase creators' works on the platform, or join as member and access premium content. They can also submit applications to become creators for admin to review.
Creator panel offers functionalities to set up product (upload content for digital ones, or configure shipping method for physical ones) and memberships for users. As well as a place to manage orders, track revenue, and subscribe to plans by admins for advanced functionalities.
Admins could setup events and tickets for sell, or open booth and review applications. They also have access to creator management, messaging and operational features. The tiered platform ensure vibrant interaction between creators and their fans, while also provide admin a centralized place to manage and smoothly run the business.
Impacts#
- Unified design system serving 3 distinct user types with different needs
- Platform handles subscriptions, digital/physical products, events, and creator-fan interactions
- Demonstrated ability to design complex B2B2C multi-sided marketplace from scratch
Team#
YuCheng Kuo (Design)
Hsiyuan Chou, Nyo Fang, Elsa Yeh (Product)
Kelly Pan, Trista Wei, Lobster Yu, Rex Chen (Engineering)
Zion Yu (QA)