Note: v3 has been published.
Background
Oen is a B2B fintech platform for payments, donations, events, memberships, and CRM. Every kind of client runs on one payment core, and one homepage had to explain all of it without reading as five products.
The previous site was a single page written for nonprofits and CRM. It showed no product, read nothing like a payment platform, and left visitors unsure what Oen offered.
My role
Mooon Chang (contract designer) led design. I designed the feature sections alongside Mooon, then the pricing and feature pages after the contract ended. I rewrote the messaging around what Oen offers as a fintech platform, and built the front end of the feature sections and contact page, including the scroll-driven animations in React and Framer Motion. Kelly Pan built the site structure and Rex Chen the contact form backend.
The feature demos are tied to scroll rather than shown as video or plain images, so the reader drives each demo instead of watching it play.
Impact
- ~20 inbound leads a month in the year after launch, up from zero. The contact form gave sales its first inbound channel.
- Leads came from payment clients, not only nonprofits.
- The site grew from one page to 10+, with pricing and feature pages designed and built in-house after the contract ended.
Credit
- Design: YuCheng Kuo, Mooon Chang (contract)
- Product: Hsiyuan Chou
- Engineering: YuCheng Kuo, Jaster Chang, Kelly Pan, Rex Chen
